The golden ratio can become your design grid, a framework for the right decisions. Since things built around the golden ratio are considered more beautiful, the logos you provide to your clients may become more valuable. Built according to the principles of nature, such logos are a lot more memorable than their more chaotic counterparts. The golden ratio can be found in many beautiful paintings, structures, the human body, and nature. It's everywhere, and has mesmerized people for centuries! The Egyptians, Greeks, and famous mathematicians like Fibonacci new of the magical proportions of the golden ratio (1.618). You may know the golden ratio as a different name because there.